Privacy Policy

Introduction

VitalVault (“we,” “our,” or “us”) operates vitalvault.store (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or purchase our products.

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Personal Information You Provide

When you make a purchase or create an account, we collect:

  • Contact Information: Name, email address, phone number
  • Billing Information: Billing address
  • Shipping Information: Delivery address
  • Payment Information: Processed securely through our payment processor (we do not store complete credit card details)
  • Account Information: Username, password (encrypted)

1.2 Information Collected Automatically

When you visit our Site, we automatically collect:

  • Device Information: IP address, browser type, operating system
  • Usage Data: Pages viewed, time spent on pages, links clicked
  • Cookies and Tracking: We use cookies to enhance your browsing experience (see Section 4)

1.3 Information from Third Parties

We may receive information from:

  • Payment processors (transaction confirmations)
  • Shipping carriers (delivery status)
  • Marketing platforms (if you interact with our ads)

 

2. How We Use Your Information

We use your personal information to:

2.1 Process Orders

  • Fulfill and ship your purchases
  • Process payments and prevent fraud
  • Send order confirmations and shipping updates
  • Handle returns and refunds

2.2 Communicate With You

  • Respond to customer service inquiries
  • Send important account or product updates
  • Provide technical support

2.3 Marketing (With Your Consent)

  • Send promotional emails about new products or special offers
  • Display targeted advertisements on social media platforms
  • You can opt out of marketing emails at any time

2.4 Improve Our Services

  • Analyze website usage to improve user experience
  • Conduct research and analytics
  • Detect and prevent fraud or abuse

2.5 Legal Compliance

  • Comply with applicable laws and regulations
  • Respond to legal requests or prevent illegal activity

 

3. How We Share Your Information

We do not sell your personal information. We may share your data with:

3.1 Service Providers

  • Payment Processors: To process transactions securely (e.g., Stripe, PayPal)
  • Shipping Companies: To deliver your orders (e.g., Royal Mail, DPD)
  • Email Services: To send order confirmations and updates (e.g., Mailchimp)
  • Analytics Tools: To understand website performance (e.g., Google Analytics)

3.2 Legal Requirements

We may disclose your information if required by law or to:

  • Comply with legal processes (court orders, subpoenas)
  • Protect our rights, property, or safety
  • Prevent fraud or security threats

3.3 Business Transfers

If we merge with or are acquired by another company, your information may be transferred as part of that transaction.

 

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device that help us improve your experience.

4.2 Types of Cookies We Use

Essential Cookies: Required for the Site to function (e.g., shopping cart, checkout)

Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics)

Marketing Cookies: Used to show you relevant ads on social media and other websites

4.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect Site functionality.

 

5. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal obligations (e.g., tax records for 6 years)
  • Resolve disputes and enforce agreements

Account Data: Retained until you request deletion
Order Data: Retained for 6 years (UK tax law requirement)
Marketing Data: Retained until you unsubscribe

 

6. Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

✅ Access: Request a copy of your personal data
✅ Rectification: Correct inaccurate or incomplete data
✅ Erasure: Request deletion of your data (subject to legal requirements)
✅ Restriction: Limit how we use your data
✅ Portability: Receive your data in a portable format
✅ Objection: Opt out of marketing communications or data processing
✅ Withdraw Consent: Withdraw consent for data processing at any time

To exercise these rights, contact us at: privacy@vitalvaulte.store

 

7. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • Encryption: All payment information is encrypted using SSL/TLS
  • Secure Servers: Data stored on secure, password-protected servers
  • Access Controls: Limited employee access to personal information
  • Regular Audits: Security practices reviewed regularly

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

 

8. International Data Transfers

Your information may be transferred to and processed in countries outside the UK/EU. We ensure adequate protection through:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by the UK/EU authorities

 

9. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect data from children. If you believe a child has provided us with personal information, please contact us immediately.

 

10. Third-Party Links

Our Site may contain links to external websites. We are not responsible for the privacy practices of third-party sites. Please review their privacy policies.

 

11. Marketing Communications

11.1 Email Marketing

With your consent, we may send promotional emails. You can unsubscribe at any time by:

11.2 Social Media Advertising

We may use your data for targeted ads on Facebook, Instagram, and other platforms. You can opt out through:

  • Facebook Ad Preferences
  • Google Ad Settings
  • Your device settings (e.g., “Limit Ad Tracking” on iOS)

12. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of the Site after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us:

Email: privacy@vitalvaulte.store
Website: vitalvault.store

Response Time: We aim to respond within 30 days.

14. Complaints

If you believe we have not handled your data properly, you have the right to lodge a complaint with:

Information Commissioner’s Office (ICO)
Website: ico.org.uk
Helpline: +44 7470 629872

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